The best luxury boutique hotels in London are often unique and full of character. They can feel hip, homely, or simply luxurious. But all of them are stylish and creative, and they offer sensational food and excellent service. Each no doubt will make the stay in “the big smoke” a better experience. We list them in no particular order but are keeping the below list up-to-date as new hotels launch and existing ones evolve.
See also: What are The Best Luxury Hotels in London? Discover Our Picks.
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Discover the top boutique hotels in the City of Lights
Located in the vibrant Covent Garden of London, this is the fourth property from NoMad and its first opening outside the United States (following their boutique hotels in New York and Los Angeles). To create NoMad London, the group took over a listed building, the former Bow Street Magistrate Court and Police Station, and reimagined it as a hotel with space for private events. The New York-based interior design firm Roman and Williams helped to embrace the history of the place as an integral part of the design DNA, blending comfort and understated elegance. The hotel’s 91 rooms and suites incorporate much of the original architecture, and the hotel also hosts a small museum with rotating exhibitions honoring the history of the Metropolitan Police Force.
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Official Website. Photos © (including the leading shot at the top of the article) © The Nomad Hotel
Beaverbrook Town House is a charming Georgian townhouse located in Chelsea, London. It features 14 unique rooms, each named after a London theatre, but the hotel’s main attraction is The Fuji Grill, a Japanese restaurant that serves sushi, sashimi, and robata-grilled fish. Diners can also opt for a 20-course Omakase supper. Sir Frank’s bar offers an inventive cocktail menu. The hotel’s cozy ambiance and fantastic culinary offerings make it an ideal choice for a relaxing stay in the heart of Chelsea.
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Mr & Mrs Smith or see what others think on TripAdvisor.
Official Website. Photos © Beaverbrook Town House
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In the rich history of Brown’s, the hotel has had many illustrious guests, such as Rudyard Kipling, Alexander Graham Bell, and Agatha Christie. In 2005, the hotel underwent a renovation that gave it a new life, with a redesigned look that blended contemporary aesthetics with historical charm. The rooms are designed with an English touch, featuring charming wallpaper and vibrant colors that complement the classic furniture. Charlie’s restaurant offers a delightful Sunday roast and an extensive menu showcasing seasonal ingredients. The hotel is close to the upscale shops of Savile Row and Hyde Park.
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Official Website. Photos © Rocco Forte Hotels
Ham Yard Hotel by Firmdale Hotels stands in the heart of London’s vibrant Soho neighborhood. The interiors, created by renowned hotelier and designer Kit Kemp, feature bright patterns and bold colors in each of its 91 individually designed rooms, all with floor-to-ceiling windows that offer views of the London skyline or a serene tree-filled courtyard. Amenities include a library, spa, gym, theatre, rooftop garden, and a 1950s-style bowling alley. The hotel’s location provides a peaceful retreat from the city, while its restaurant, bar, and social spaces offer a vibrant atmosphere. Read more in our hotel review of Ham Yard.
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Official Website. Photos © Firmdale Hotels
“The Londoner’s luxe aesthetic is the creation of Yabu Pushelberg studio, known for the Four Seasons Hotel in Downtown Manhattan.”
The Londoner is evolving the boutique hotel concept, taking the ethos of a small, independent hotel (with the atmosphere, sensibility, and personalized look) — but on a much larger scale. The concept is called Super Boutique, and the Londoner hotel has eight floors above and six floors below ground. There are 350 guest rooms, including 15 suites and a tower penthouse. All have floor-to-ceiling windows for maximum light and great views, though the best spot for that is the rooftop terrace, with a Japanese lounge bar and a fire pit. The hotel has several restaurants, concept eateries and bars, leisure facilities, and two on-site cinemas.
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Official Website. Photos © The Londoner
One Aldwych is a former newspaper office building, transformed into an elegant residence with 86 rooms and 16 suites. Superb room service with healthy options menus and fresh fruit and flowers changed daily to reflect the hotel’s well-being themes — as do the underground wellness area with a huge swimming pool. This refined city hotel also has two restaurants and bars, including the exclusive guests-only Lounge at One. Covent Garden has always been one of our favorite neighborhoods in London, and the One Aldwych opening is an excellent excuse to visit once again.
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Official Website. Photos © One Aldwych
“Hotelier Rami Fustok has transformed the Mandrake into a unique five-star destination more like a modern art masterpiece than a traditional hotel.”
Once a drab office block, The Mandrake today has a unique style that brims with quirky humor and surreal touch. For example, the Yopo restaurant has a snake-ostrich creature that resembles Frankenstein’s monster, while some of the art features in the hotel are by Salvador Dali. The Mandrake’s 30 bedrooms are spread over four floors; each room is themed around dawn and dusk. The Terrace rooms offer stunning views of the hotel’s hanging garden, filled with fragrant jasmine and passion flowers.
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Official Website. Photos © The Mandrake
What used to be a multi-story car park in the heart of Soho is now a stunning property that exudes classic English style. Kit Kemp, co-owner of the Firmdale Group, designed the hotel rooms. Each room celebrates color and pattern, showcasing Kemp’s signature eclectic-English style. One of the design highlights is the enormous bronze sculpture of a cat by Fernando Botero, standing in the lobby. The Refuel bar, located adjacent to the lobby, is a great place to contemplate the whimsical sculpture, preferably while sipping a cocktail. For movie buffs, the hotel has not one but two screening rooms in the basement. In addition to guest rooms, the hotel also offers six apartments with private entrances, kitchens, and sitting rooms.
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Official Website. Photos © Firmdale Hotels
From historic grand dames to quaint canal-side townhouses
The Goring Hotel, located just behind Buckingham Palace, has a touch of aristocratic eccentricity. This historic, family-owned hotel offers classic elegance in its accommodations, with silk-lined walls, antique furniture, and crisp Italian linen. The hotel’s Michelin-starred Dining Room restaurant, designed by David Linley, serves delicious dishes such as lobster omelet and roast rib of beef, carved by the table from a silver trolley. The 69 spacious rooms and suites, art deco-inspired, welcome a steady stream of royalty and ultra-rich guests, who come here lured by the fabulous dining experience, romantic bar, and charming afternoon teas.
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Official Website. Photos © The Goring
The Boundary Shoreditch offers 17 rooms and suites, each inspired by iconic designers or design movements of the 20th century. The ground floor features an all-day British café called Albion, which also houses a grocery, bakery, and deli. The rooftop bar and grill, housed in a glass extension, boasts fantastic views of the East London skyline. The Boundary London Hotel is conveniently located on Redchurch St in Shoreditch, one of the nicest streets in East London, with plenty of interesting boutiques, pubs, and eateries nearby. Read more in our hotel review of Boundary London.
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Official Website. Photos © Boundary Shoreditch
The top luxury and boutique stays
Home House Hotel is a historic members’ club occupying a grand 18th-century mansion on Portman Square. While a private club, Home House offers “temporary memberships” to staying guests, allowing them to enjoy the club’s semi-public spaces. These include two restaurants, three bars, and several lounges and drawing rooms. The cozy, characterful rooms of the hotel boast statement beds, intricate wallpapers, and reclaimed chandeliers. The discreet, old-world approach to service is highly praised by guests. With a location just off Oxford Street (around the corner from Selfridge’s and mere streets from Hyde Park), the Home House is a gem hiding in plain sight.
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Official Website. Photos © Home House
Fizzing with original art, quirky furniture, and playful ideas, the Artist Residence London is a small boutique hotel on a peaceful side street in Pimlico. Artist Residence offers retro-inspired rooms and an atmosphere defined by a tasteful mix of velvet armchairs, milking stools, antler chandeliers, Smeg fridges, and smile-inducing prints. The hotel has only ten bedrooms, spread over three floors, and a low-key breakfast and brunch venue, the Clubhouse, that turns into an exciting cocktail bar at night.
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Official Website. Photo © Artist Residence Ltd
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The Charlotte Street is a charming five-star hotel promising a comfortable home-away-from-home experience. Its 52 rooms are designed with vibrant textiles and wallpaper prints inspired by the neighborhood’s history. The hotel’s colors and patterns are reflected throughout, with the standout Bloomsbury Group-inspired mural in the Oscar bar and restaurant. The lively bar and restaurant spill onto the streets during summer, offering the perfect place to people-watch while enjoying cocktails. Among the attractions are in-room beauty and spa treatments, and a weekly “film club” event, featuring dinner and a movie in the screening room. Located on the edge of Soho and within walking distance of Covent Garden’s best theaters and shops, the Charlotte Street Hotel is perfectly situated for exploring the city.
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Official Website. Photos © Firmdale Hotels
This is the first London hotel from the Experimental Group, a Paris-based collective of food, wine, cocktail, and design enthusiasts. The Covent Garden-located hotel boasts 18 rooms and suites designed by French interior designer Dorothée Meilichzon. The interiors are light and slightly whimsical, with a distinctly French flavor. The quality design details include marble skirting boards, terrazzo-patterned carpets, and statement headboards. The mini bar is extensive, and there’s a cocktail recipe book by the bed for those who feel inspired. The Da Henrietta restaurant downstairs features Italian dishes.
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Official Website. Photos © Experimental Group
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The Lime Tree Hotel in London is a delightful yet affordable option for those seeking a home-from-home experience in one of London’s prettiest neighborhoods. The Lime offers 26 charming bedrooms spread across two Grade-II listed townhouses. They are decorated with bold botanical prints and modern monochrome bathrooms stocked with Bramley toiletries. The hotel boasts a stunning flower-filled garden and is ideally located near top attractions such as Buckingham Palace and Hyde Park. Guests can recharge and socialize in the hotel’s comfy lounge, pretty country-style garden, and casual restaurant, The Buttery, serving delicious breakfasts.
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Official Website. Photos © Lime Tree Hotel
L’Oscar London Hotel was once a Baptist church, but today it is a luxurious, extravagant hotel in Holborn. The fabulous makeover — by the designer Jacques Garcia — resulted in a grown-up decadence that seamlessly blends mirrored ceilings and purple-tasseled sofas with original stained-glass windows and marble floors. The hotel boasts 29 bedrooms with luxurious amenities like free-standing baths, chaise longues, and black velvet headboards. The Baptist Bar, occupying a former octagonal chapel, serves up creative cocktails from an “Old and New Testament” menu and features regular DJ nights and live jazz bands. The hotel is located only a ten-minute walk from Covent Garden.
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Official Website. Photos © L’oscar
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The Hoxton Southwark is a trendy hotel that captures the essence of the exposed brick decor. Its design features wood paneling, velvet headboards, and mid-century-style lamps; the rooms are inspired by tanneries and factories, resulting in a lot of brick and concrete, complemented by jade green-tiled bathrooms. The hotel offers a range of room sizes, from Shoebox to Biggy, and all rooms come with king-size beds and windows. The Hoxton is a popular spot for freelancers who are looking to get some work done while enjoying a hot cup of coffee, as well as media workers who come to gossip over a bottle of wine. It’s also a nice spot to pop in and enjoy a drink after visiting the Tate Modern, a stone’s throw from the hotel.
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Official Website. Photos © The Hoxton
One Hundred Shoreditch embraces a community-focused spirit with a cozy atmosphere (despite its size of 258 rooms). The interiors feature wooden totems at the entrance, marshmallow-inspired beds, and Berber carpets. There are various public facilities, including an art gallery with exhibitions curated by East End art institution Nelly Duff. The event spaces are gorgeous, and the hotel features a Coffee Shop serving ethically-sourced coffee alongside baked goods and house-made smoothies. A lively cocktail bar, a seafood restaurant, and a rooftop bar make One Hundred Shoreditch a great destination for foodies.
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Official Website. Photos © Lore Group
“Behind the creation of the Treehouse Hotel London is the well-established 1 Hotels Group; like its parent brand, the Treehouse prioritizes social spaces and aims to provide a fun and accessible hotel experience.”
Treehouse is a unique hotel located in the heart of central London; only a few minutes walk from Oxford Street. The hotel takes up the top eight floors of a 1960s tower and offers 95 rooms with stunning views of London’s skyline.
The Treehouse Hotel’s design is infused with quirky details, from childhood memorabilia to vintage furniture, while the clubhouse suite has a giant copper bath. The food options include Pizzeria Mozza and Madera, a Mexican restaurant that serves tacos and tamales. The foliage-filled rooftop bar offers a 360-degree view of the city center, turning into a nightlife lounge where DJs spin the decks.
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Official Website. Photos © Treehouse Hotel
Covent Garden Hotel, by Firmdale Hotels, is a quirky, stylish hotel in the heart of London’s West End. It is known for cozy guest spaces, winning location, and the eclectic style by the designer-hotelier Kit Kemp. The hotel has 58 rooms and suites with colorful headboards, patterned dress mannequins, and quirky furniture upholstered in unexpected fabrics. The hotel also offers a small but well-equipped gym and a 48-seat cinema in the basement that hosts regular screening nights of recently released films. The hotel’s restaurant, Brasserie Max, is a popular spot for pre- and post-theatre dining, offering brasserie classics and a range of Bellini cocktails. The hotel also boasts a spacious wood-paneled Drawing Room on the first floor with an honesty bar and a library.
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Official Website. Photos © Firmdale Hotels
From Ottoman grand dames to uber-chic luxe newcomers
Nobu is an uber-elegant hotel located just a short walk from Shoreditch High Street. It wows with a futuristic exterior and all-black corridors — just as much as it soothes with the simplistic yet luxurious rooms. They come with floor-to-ceiling windows, gold-lacquered cabinets, and space-age bathrooms featuring gold sinks and Natura Bissé products. The Nobu Hotel’s design incorporates threads from Japanese culture, with traditional tea sets in the bedrooms, a sake-filled bar called Nami, and a restaurant serving signature dishes like melt-in-the-mouth black cod.
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Official Website. Photos © Nobu Hotels
COMO The Halkin prides itself on providing exceptional service, with staff going above and beyond to ensure guests enjoy their stay. The Georgian-style brickwork on the exterior gives a very British welcome to guests, and the interiors infuse the modern design with an Asian sensibility, evoking the five elements. The guestrooms — reachable via a corridor of black corrugated wood paneling — are mostly decorated in shades of white, with accents of brown and purple. Guests can enjoy contemporary Thai cuisine at Nahm, the hotel’s restaurant, which serves dishes such as quail salad with sour plum leaves. The Halkin Bar is the perfect spot to enjoy a drink or afternoon tea, while guests can also indulge in a signature COMO Shambhala massage in the comfort of their own room. Located in the upscale Belgravia neighborhood of London.
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Official Website. Photos © COMO Hotels and Resorts
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The Guardsman is purpose-built rather than a conversion, a rarity in London’s five-star hotel scene. As opulent and luxurious as it is intimate and elegant, the hotel is boutique-sized, with only fifty-three rooms, five residences, and a penthouse with a wraparound terrace available for extended stays. The Guardsman has an unmistakable British sense of style and a high level of service, including a personalized pantry and menus. The hotel is located in a prestigious neighborhood, a short walk from Buckingham Palace.
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Official Website. Photos © The Guardsman
Chateau Denmark is a unique hotel with an address on the iconic Denmark Street, known for its rich history in the music scene. The hotel pays tribute to the legendary artists who made the street famous — such as The Rolling Stones and the Sex Pistols — with four distinct narratives weaved into its design: Vintage Gothic, Timeless Grandeur, Modern Psychedelia, or Punk Now. This rockstar history decor features everything from psychedelic wallpapers and graffitied headboards to Dracula-inspired gothic bathrooms. Chateau Denmark has 55 rooms across 16 buildings, all featuring “maxi” bars instead of minibars.
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Official Website. Photos © Chateau Denmark
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The Knightsbridge is a stylish, sophisticated London townhouse on a peaceful tree-lined street. Its interior offers a playful mix of vibrant colors, unique artwork, and statement furniture. As part of the Firmdale Hotels group, the Knightsbridge Hotel offers guests a range of amenities, including the Soholistic spa and an art-lined drawing room and library. The designer Kit Kemp’s bold contemporary English style is evident throughout the hotel, with vivid colors, original British art, and uniquely designed fabrics. Each room features a combination of clean neutrals and bold colors.
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Official Website. Photos © Firmdale Hotels
“Batty Langley’s Hotel was inspired by the 18th-century architect and landscape gardener of the same name, who wrote guides to help his clients plan their houses and gardens in a grand style.”
Batty Langley’s Hotel is designed to provide an offbeat, excentric hotel experience. Its design offers a modern twist on the antique style, with a forbidding 18th-century brick building hiding 29 individually designed rooms cocooned in comfort and calm. Each room has something unexpected — like a toilet hidden behind a bookshelf or a period-style portrait grinning at the modern-day occupants. The interiors feature antique four-poster beds, heavy silk curtains, and restored period fittings in the bathrooms. And it all feels more like a private house than a hotel. Batty Langley’s Hotel offers three warmly decorated sitting rooms, including the Tapestry Room, which features an honesty bar stocked with local spirits and French doors that open onto a quiet courtyard.
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Official Website. Photos © Hazlitt’s Hotels
Hotel 41 is a boutique hotel renowned for its award-winning service and focus on wellness — from the welcome glass of champagne to the sleeping experience. The top accommodation is the Conservatory Suite, which comes with a glass roof, but all 30 rooms wow with the contemporary black-and-white decor, with leather furniture and richly carved mahogany. The hotel offers curated yoga classes on a private rooftop, and the wellness experience extends to the signature scent. There is an honesty bar in the Executive Lounge and complimentary afternoon teas.
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Red Carnation Hotels | Expedia or see what others think on TripAdvisor.
Official Website. Photos © Red Carnation Hotels
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The Franklin London, part of the Starhotels Collezione, is an elegant hotel housed in a row of four red brick Victorian houses. Its sleek and stylish interior design, by the renowned designer Anouska Hempel, blends contemporary British style with Parisian flair and Gatsby-era influences. Guests can choose from 35 rooms decorated in creams and grays, with oak floors, poster beds, and botanical prints on the walls. The Italian restaurant has charcoal walls and burnished mirrors, combining the spirit of La Belle Époque London with contemporary luxury. The mirror-filled bar offers a variety of drinks, including mixologist-made martinis. The hotel is located in Kensington’s Egerton Gardens, within walking distance of Harrods.
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Official Website. Photos © Starhotels Collezione
Number Sixteen from Firmdale Hotels is a charming, colorful townhouse-style hotel in the heart of Kensington. The interiors are decorated by the hotelier and creator Kit Kemp in her unique, eclectic style, full of bold colors, joyful pattern collisions, and hand-picked artwork. The ground-floor rooms are flooded with light from floor-to-ceiling windows and include two drawing rooms, a library with an honesty bar, and an Orangery that leads to a beautifully designed and leafy garden. Number Sixteen has only 41 rooms, but it is kitted out with the facilities and services of a larger luxury hotel, including 24-hour room service, valet, and concierge. The hotel is situated near some of Kensington’s major museums, high-end shops, and restaurants, making it an excellent location to explore the city.
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Official Website. Photos © Firmdale Hotels
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The Laslett occupies five whitewashed Victorian mansions a short walk from the Notting Hill Gate tube station. Designed by Tom Bartlett of Waldo Works, the hotel’s restrained interiors have a white-and-grey color scheme, with parquet floors, antique furniture pieces, paintings by local artists, and textiles by Eleanor Pritchard. The hotel has a library filled with design tomes and a stylish bar and coffee shop on the ground floor, the Henderson, named after a Trinidadian musician who was connected to the Notting Hill Carnival. The bar serves breakfast, cocktails, and everything in between. Each of the 51 rooms features “maxi” bars, stocked with craft beer and spirits.
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Tablet Hotels | Mr & Mrs Smith or see what others think on TripAdvisor.
Official Website. Photos © The Laslett
The Zetter Townhouse exudes Victorian eccentricity with a warm, welcoming atmosphere and an intimate, personalized experience. This small hotel of only 13 rooms pays homage to British eccentricity through the fictional character of Aunt Wilhelmina, an heir to a fortune made from trading spices. In keeping with this invented heritage, the interiors are filled with mismatched vintage furniture and quirky, nostalgic souvenirs (including a stuffed kangaroo). The hotel’s cocktail lounge is a fabulous, antique-furnished country-house-style living room. The hotel’s breakfast is served in the ruby red lounge, providing a delicious start to the day. Located in the heart of Clerkenwell, The Zetter Townhouse is a great find for anyone seeking a quirky weekend break.
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Official Website. Photos © The Zetter Hotels
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The Town Hall Hotel & Apartments is an upscale aparthotel in the heart of Bethnal Green. Housed in a Grade II-listed former town hall, the hotel’s architecture blends old and new. Here, Art Deco elements, Edwardian period features, original grand staircases, and glass-domed ceilings blend with modern aesthetics. The hotel features an excellent two-Michelin-starred restaurant called Da Terra, which combines South American and Italian cuisine. There’s also a basement swimming pool with sparkly tiles. At the laid-back Silk Weaver bar, guests can enjoy clever concoctions that may include drinks featuring chamomile and lavender-infused bourbon. Read more in our review of the Town Hall Hotel & Apartments hotel.
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Official Website. Photos © Town Hall Hotel
The Rookery is a charming boutique hotel with 33 quirky bedrooms, each with its own distinct character and detailing. The rooms feature four-poster beds, antiques, and polished brass metalwork in the bathrooms. The hotel features an honesty bar in the drawing room, which is the perfect spot to relax after a day of exploring London. The hotel has a convenient location in Clerkenwell, an area known for many fine restaurants and bars.
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Official Website. Photos © Hazlitt’s Hotels
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The Twenty Two is more than a hotel — it’s a whole luxury lifestyle destination, standing on Grosvenor Square in one of London’s central spots. The hotel occupies an Edwardian manor and has 31 bedrooms and suites, an all-day restaurant, and a private members’ Club. The club features four exclusive spaces for patrons and hotel guests, including The Living Room with an outdoor terrace and The Music Room. The Restaurant at The Twenty Two offers British classics with a Mediterranean twist, with an inspiring wine list. The interiors bring to life a vision of classical luxury inspired by 18th-century French style, furnished with custom upholstered pieces.
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Mr & Mrs Smith or see what others think on TripAdvisor.
Official Website. Photos © The Twenty Two
The Haymarket Hotel by Firmdale Hotels is situated just off Piccadilly Circus, but its excellent location is only one of its highlights. This charming boutique hotel wows with its confident design, full of riotous color-matching, prints, and paintings. The hotel boasts a botanical-themed Conservatory where afternoon tea and evening drinks are served and a trendy contemporary-British restaurant. The Haymarket has an underground pool illuminated by neon lights, an outdoor terrace lined with olive trees, and a street-side bar and restaurant. The rooms are generously sized, individually decorated, and well-equipped with all the necessary amenities.
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Official Website. Photos © Firmdale Hotels
Broadwick Soho brings a fresh design and trendy vibe to London’s liveliest neighborhood. Stylized with an undercurrent of 1970s Soho glamour, the interiors mix the characteristic Soho grittiness with the luxury born out of an eccentric London townhouse. The hotel has 57 rooms, including nine suites and a penthouse suite, all designed to have a residential feel and many featuring many private balconies and high-quality amenities. The hotel has a Sicilian-inspired restaurant (make sure to try the famous Aperitivo), a rooftop lounge, and a speakeasy bar.
Alternatively, book Broadwick Soho via
Tablet Hotels | Mr & Mrs Smith or see what others think on TripAdvisor.
Official Website. Photos © Broadwick Soho
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Wait, there is more! We limited the number of hotels on this list somewhat, but all the hotels below are worthy of at least a mention. They are an excellent companion to our list of London’s best luxury boutique hotels.
Getting there: The flight-comparison sites such as Skyscanner (www.skyscanner.com) or Kayak (www.kayak.com) will help you find the best flights and deals.
Disclosure: We may earn commissions for purchases made through links in this post.
Author: Travel+Style. Last updated: 01/09/2024
From five-star icons to fashionable boutiques
